The FSA's Nutrient Profiling Model - which brands raisins too unhealthy to advertise to children - has come under fire from the president of Sun-Maid Growers of California.

Barry Kriebel has written to the head of the FSA's scientific advisory board on nutrition to object to the arbitrary use of a 100g measure in the NPM. He also pointed out that the Government's Change4Life health campaign advocated raisins for children.

The FSA told The Grocer Sun-Maid raisins were less sugary than other raisins and were not subject to advertising restrictions.