Of those quizzed, just under half said between one and three people got involved in the buying process, while 24% said the number was between four and five. However, 10% said six to 10 people were involved, while 14% reckoned it was more than 10.
One senior buyer acknowledged more people were today involved in buying for both own label and brands. He said that reflected the complexities of modern retail businesses and the pressures on buying teams to deliver results in a competitive climate.
Richard Hull, head of retail and distribution at Cap Gemini Ernst & Young, said: “The complexity of product or supplier introduction is becoming an art form.”