Coca-Cola Great Britain and Ireland has appointed Charlotte Oades commercial director.
Oades, who moves from her post as marketing director, replaces Paul Gordon, who has become region manager for France.
She will retain the responsibility she had for several marketing teams.
These include the brand-building department which is responsible for brand promotions, events and sponsorship deals. Oades will also oversee the teams responsible for packaging, graphics, media and innovation.
She joined Coca-Cola GB in 1986 and has rejoined the division after working as marketing director for the South Pacific region from May 2000.
Julia Goldin, previously consumer brands director replaces Oades. Goldin keeps responsibility for Coca-Cola GB's youth brands' and adds Schweppes brands to her remit.