Home delivery frozen foods retailer Oakhouse Foods is attempting to break into the convenience sector with the launch of a ready meal retail brand.
The company, which sells a 275-strong range of its own-label traditional frozen meals and desserts including cottage pies and bread & butter puddings, has been pitching its products to independents and is planning a launch later this year.
It currently offers a home delivery service, which has been running for 14 years, specialising in one or two-portion meals. It is aimed at over-60s, attracting a customer base with the average age of 82.
As Oakhouse Foods already has a well-established delivery network, retailers would be able to order what they wanted from the range, with a minimum order of £50. The company would also accept mixed-case orders of meals and desserts, the spokesman added.
This year it has reformulated products to remove hydrogenated fat and reduced salt and sugar.