Members of a new board of directors at US-based cranberry juice maker Ocean Spray said they were willing to consider selling the brand.

Ocean Spray’s 900 member growers, who own the cooperative, voted to replace most of its board in the face of sagging cranberry prices and an $800m bid for its juice business from rival Northland Cranberries.

Gary Dempze, a grower from Wisconsin who was elected to the new board, expected the new directors to be willing to investigate various plans for the company's future, including taking another look at the Northland offer.

However Dempze said opinions were split among growers over whether Ocean Spray should consider selling any parts of its business.