The newly created role gives O’Driscoll a seat on the board. He reports directly to Joe Woods, founder and managing director of Beverage Brands.
O’Driscoll has joined from SHS Sales and Marketing, where he was commercial manager for three years. The company manages Beverage Brands’ sales and distribution.
Before that he worked for Matthew Clark for 10 years. While he was there, he worked
in sales and marketing, moved on to become brand manager of Strathmore Water and then director of commercial marketing.
Woods said: “Finn has developed an in-depth knowledge of our brands and the sectors in which they operate through time at SHS.”