Data from TNS shows that while the total cooking oils market grew by 4.2% year-on-year to £178m [52 w/e April 24, 2005], sales of vegetable and sunflower oil remained stagnant, growing at only 0.9% and 0.2% respectively. Growth in the category is being driven by extra virgin olive oils, which are up 3.9% in value, driven by brands such as Filippo Berio, and standard olive oil, up 16.5%, as well as other speciality oils.
Alternative oils have had mixed success, however. Walnut oil and grapeseed oil have grown in value by 28.6% and 6.9% respectively, but others have fared less successfully. The biggest decline in value was in rapeseed oil, which dropped 14.7% year-on-year and sesame oil, down 13.4%.
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