Coors drinkers will be betting on an exciting September with the chance to win prizes in its poker kit promotion.
The Epic Stakes promotion emphasises the brand’s association with Deadwood, the Coors-sponsored Western drama now in its second series.
From mid-September, consumers will be able to send off two coupons to claim a free Coors branded poker set. They will then be entered into a free prize draw to win $10,000 to spend in Deadwood, USA.
“Sponsoring Deadwood has been the perfect way to bring Coors’ American heritage to life and we believe the Epic Stakes offer will capture imaginations,” said Stuart Renshaw, Coors senior brand manager.