Grocery retailers are making the most of summer health needs by offering consumers a one-stop shop for holiday remedies.
According to a report from Pfizer Consumer Health, when it comes to summer health products such as hay fever and travel sickness remedies, sun tan preparations and insect repellent, supermarkets score over pharmacies on convenience and value.
Half of all supermarket customers make a planned healthcare purchase and grocers are increasingly pocketing the poolside pound.
Tesco claims its own label suncare sells over a million bottles a year - almost twice as much as Ambre Solaire or Nivea - at prices under a quarter of the branded equivalent.