The UK grocery market in 2010 grew at its slowest rate for four years, new figures suggest.
Retail consultancy Verdict said the total value of the market would rise 3.4% to £124bn, the smallest increase since 2006.
But online and convenience shopping are both set to boom in the next few years, with Verdict predicting internet grocery sales to rise by more than 80% by 2014. Over the same period, the convenience market is expected to grow by 14% to more than £35bn.
“With shoppers leading increasingly busy life-styles, the popularity of shopping online for the weekly groceries is on the up,” said Verdict analyst Malcolm Pinkerton.
“This has a knock-on effect, increasing the need for top-up shopping in between deliveries. Changing demographics, including an ageing population and a rise in single occupancy households, are also leading to an increase in frequent smaller shopping trips, which is significantly benefiting the local convenience store.”
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