Specialist cream liqueur Or is hoping to make a memorable entrance in retail with a TV push next year.

The brand, which comes in Chocolate and Coconut variants, is already available in selected style bars and discussions are currently taking place to secure listings in off-trade accounts.

The company behind Or’s development in the UK, Rees Collison, intends to promote the launch with a TV and cinema campaign starting next April.

Although budgets are yet to be confirmed with brand owner Snova International, a creative showing a woman limbo dancing under a flaming pole will spearhead the advertising drive.