The decision came just one year after the company delivered its first organic beet sugar grown in the UK, certified by the Soil Association, to its customers. At the time, the company estimated that the potential UK organic sugar market could be 4,000 to 5,000 tonnes.
But in a statement issued this week, it said: “While there was significant interest from the market in this product from the outset, regrettably this has proved insufficient to sustain viable production.”
However, British Sugar said it would remain in organic sugar, sourcing its future supply from outside the UK.
The company will now sell this year’s remaining UK organic sugar beet crop as conventional sugar.
The main customer for its organic sugar beet is Yeo Valley. Yeo Valley’s marketing director Ben Cull said: “There is enough British organic sugar for our needs over the next year or so, but we will now have to begin sourcing from abroad again.”