With petfood now mirroring the human diet, it was inevitable that organics would eventually move into the petcare fixture. That happened last year when several multiples took a gamble on the Yarrah brand made by Dutch firm Vink Sales. Certified organic by Dutch agriculture body Skal, the Yarrah range is the widest available so far and includes canned catfood and dogfood and biscuits. Single portions (100g cats/150g dogs) are also about to be launched. President Jan-Jaap Roelevink, who started organic petfood in 1992, says it took years for his products to be accepted, but they now have a market in Europe, Japan and North America. "We're getting a lot of interest from UK multiples like Tesco, Sainsbury and Waitrose, and we're very pleased with how sales are doing," says Roelevink. Meanwhile, Pascoe's, an independent dogfood manufacturer for 20 years, has created a complete dry food for dogs, and a similar one for cats, both certified 100% organic by Organic Farmers & Growers. Tesco and Safeway are stocking both products, while Sainsbury and Waitrose and Somerfield have the dogfood. Sales director Mike Pettifer says the catfood, at £1.15 for 375g, is doing the best: "Cat owners are more particular and like more choice." Pero has just launched the first dogfood to be certified organic by the Soil Association. It includes puppy food and special treats. The products are said to contain no genetically modified ingredients and are hypoallergenic and gluten free. {{FOCUS SPECIALS }}