Door drops and direct mail fell 28.9% and 10.3% respectively, while radio spend dropped a more modest 3.4%. Newspaper and magazine spend also saw a punishing 12.3% fall.
Some sectors, though, managed to buck the trend and spectacularly outperform the market. Cinema advertising grew a huge 118%, albeit from a low base of £5.7m. Online also saw significant growth of spend, increasing 61% to £3.9m.
Meanwhile, spend on TV adverts grew 2.6%, remaining by far the largest category, accounting for £300m of the £433m market.