PZ Cussons said its key brands had improved market share in the past year, helping to offset what it said was a “challenging promotional environment”.

The Imperial Leather maker said trading for the past year had been in line with management expectations, despite tough times in its main European markets.

“While weak consumer demand in developed markets and high raw material costs remain challenging, the outlook for our more premium brands in the UK and for growth in emerging markets remains positive,” its latest trading update said.

The company will release its full-year results on 26 July.

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