Ovaltine is to hit UK TV screens after 14 years' absence in a £2m campaign to reposition it from bedtime' to anytime'. The ads, breaking November 6, run for three weeks, with a second phase scheduled for January and February. The first ad opens on a lighthouse, partially obscured by fog. The foghorn lets out a note, and continues to pump out a rave tune with strobe effect lighting. The endframe is Someone's been at the Ovaltine'. Paul Simpson, marketing manager, said: "Our objectives are to change perceptions of Ovaltine, to widen its usage to any time of day." {{P&P }}