The fifth annual Grocer Own Label Food and Drink Awards are now open for entries. With 18 categories, the awards recognise the leading innovators that raise standards in own-label quality and value.

The glittering awards take place on Wednesday 11 May 2011 at London's Wyndham Grand Hotel, and will be judged by both consumers and a panel of industry experts, overseen by Cambridge Market Research.

Entrants will receive a consumer feedback report to support future sales strategies and finalists can use Gold, Silver or Finalist logos on packaging and communications with coverage and PR opportunities available in The Grocer.

Sponsored by the Private Label Manufacturers' Association, the deadline for entry is 29 October and a shortlist will be announced in March 2011. Entry forms are at www.thegrocerownlabel.co.uk or call 01293 610354.