In his first interview since taking over as Kwik Save MD last month, Robin Whitbread said the own label plans were an important part of his strategy to re-establish the Kwik Save brand.
He said: “At the moment we have tertiary lines in the store which I don’t think we give enough prominence.
“Many of those lines we are going to be converting to an own label cheapest-on-display line under a new sub brand, and then following that we are going to introduce the Kwik Save own label range so the customer has a hierarchy of choice.”
Whitbread also revealed that a range of impulse lines, which he dubbed “weeks treats”, had also just been introduced.
See this week’s copy of The Grocer for further details.