The 16th World of Private Label show, which kicks off in Amsterdam next week, promises to be the best ever. The show is organised by the Private Label Manufacturers' Association and, this year, it will feature 3,000 stands, suppliers from more than 50 countries, and is expected to attract 5,000 buyers from around the world. Ireland and Greece will be the newcomers among the 25 national and regional pavilions at the show. There will also be a strong UK contingent at the show, exhibiting on the Food From Britain stand. One of the show's successful areas is its perishables pavilion, now in its third year, which will feature more than 200 companies displaying everything from meat and fish to organic foods. Brian Sharoff, president of the PLMA, said: "Retailers are looking for innovative food products to satisfy consumers who don't want to spend a lot of time in the kitchen." A new feature on the non food side will be a section for housewares, DIY, car care and garden products. Sharoff said: "We have launched this new section at the request of many retailers who are eager to expand into these growing and more profitable categories." There will also be a strong emphasis on cosmetic and beauty products at the show. {{NEWS }}