Hall & Woodhouse has teamed up with Walt Disney film Lilo and Stitch for an Hawaii-themed on-pack promotion across its Panda Pops range and three of its four Panda Still soft drinks.
Rolling out now to coincide with the release of the video and DVD, the offer's top prize is a family holiday in Hawaii ­ the film's location.
Boogie boards, T-shirts and beach balls are also up for grabs.
The company claimed research showed its Popzone concept ­ which houses all its Panda branded kids' soft drinks in one unit ­ had boosted sales by up to 400% in some stores.
Marketing manager Graham Jacobs said Popzone captured kids' attention and made shopping the sector easier and more enjoyable for both kids and parents.
The units, which feature brightly coloured graphics, are being rolled out in all 257 Asda stores after successful trials.

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