Procter & Gamble is sprucing up its Bold and Flash brands with a £5m fragrant spring clean.
Laundry stalwart Bold will get a new limited edition Bold 2in1 Touch of Spring variant added to its portfolio in both the 1.1kg pack and 24 tablet formats.
Rolling out now, it follows the August launch of Lavender & Camomile and will be supported with a £2.7m TV campaign airing in February and March.
Household cleaner Flash has just been given a new Naturals sub-brand to its line up. A 750ml Naturals range of multi-purpose cleaning sprays - in Lemon, Sea Minerals and Grapefruit & Green Tea variants - and a 500ml Naturals all-purpose cleaning liquid are rolling out to stores now backed by a £2.3m marketing spend.
Paul Lettice, P&G’s trade marketing manager, said the new products offered an exciting proposition for consumers and retailers.