Britvic is investing in its oriental-inspired adult sparkling drink Amé with a pre-Christmas advertising push in Sunday newspapers and a nationwide instore sampling campaign.
A ‘Festive Eastern Fusion Entertaining Guide’ will appear in the Mail on Sunday’s You magazine and The Sunday Times’ Style supplement and will include tips and recipe ideas.
Sampling will take place right up until the end of the year in major grocery stores with a promotion offering consumers free paper lanterns worth £9.99 with the purchase of three bottles.
Price promotions and point of sale material will also feature.
Britvic director of brand marketing Richard Collins said: “This promotion and sampling will drive sales throughout the Christmas season.”