Parfetts Cash & Carry is increasing the number of locally produced ranges in its Halifax depot.

The wholesaler has joined forces with West Yorkshire suppliers Calderdale Crumbly, Slab Pastry, Just Jenny's Ice Cream, Little Valley Brewery, Dobson Sweets and Dickinson's Yoghurts to supply the depot with local products.

It had decided to stock the products - ranging from ice cream, cheese and sweets to pies and organically produced bottled ales - because retailers were finding that local products gave their stores a point of difference, said Andy Whitworth, general manager of Parfetts Halifax.

Although shoppers had become more price sensitive, demand for local food continued to grow, he added. "Despite the premium price of some local products, retailers are still very keen to list the products and get behind the local suppliers," he said. "Our foodservice customers can also use the unique selling point to great effect in their menus and offer dishes that pub and restaurant chains are unable to."

Parfetts was working with suppliers to develop new products and taste tests were being carried out with a local dairy supplier to develop a locally produced butter, he added.

"As a wholesaler we have an opportunity to enable producers to distribute their products to many more outlets than they are currently able to," he said. "We also have to consider the carbon footprint issue."