Lindt will launch a £1.5m TV campaign next week to bolster sales of its number one global brand Lindor truffles in the run-up to Christmas.
Titled Do You Dream In Chocolate?', the ad gets its first screening on Friday (November 29) with images of cascading and swirling chocolate, combined with insights into its preparation by the Maîtres Chocolatiers of Lindt.
Lindt's heritage of fine chocolate-making is reinforced by the strapline 150 years of our passion for one moment of yours'.
Lindor product manager Katie Eckford said: "This ad leaves the viewer in no doubt that Lindt is the most desirable and passionately crafted chocolate."