The support behind UDV's peach schnapps Archer's is being beefed up pre-Christmas. The brand is the leading peach schnapps, and volume sales have been growing at 4%. It now has 19.1% of the speciality market. This autumn it has a £600,000 budget which includes consumer press ads in young women's and entertainment titles and an eight week radio campaign on regional stations. There will be tailored activity in all sectors including multibuys, money off mechanics and gondola ends. {{DRINKS }}