Nichols Foods has recruited Keith Pennington as sales director for its retail and foodservice divisions. He will be responsible for identifying growth and business opportunities within key accounts and developing and improving customer service levels. Nichols Foods makes branded and own label products such as Duerrs jams, Galaxy Instant Hot Chocolate and Maltesers drinking chocolate. Pennington said the drinks brands had taken a stronghold in the sector in the past year and added: "We want to see extra distribution of these products in the next year." He also intends to drive new product developments. Pennington was previously sales director for Princes Foods' foodservice division. {{PEOPLE MOVES }}