PepsiCo is to announce a major drive to improve the health credentials of its products by slashing the amount of fat, salt and sugar over the next decade.
The drinks giant, which also owns brands including Walkers crisps and Quaker oats, wants to cut the salt in its foods by a quarter by 2015 and make similar reductions in sugar and satfats by 2020.
It plans to treble sales of its ‘good for you’ portfolio of healthier products from $10bn to $30bn over the next 10 years, according to the Financial Times.
The move is an attempt to head off threats by the US government to impose tough new regulations on food manufacturers.
“This goes beyond many of the calls for action by governments... [that] have mostly lacked any competence to launch, implement and monitor reductions,” said Derek Yach, senior vice-president of global health policy.
“The advantage of a self-regulatory system is it puts the costs of action and enforcement on industry.”
Saturday Essay: Why Mars is Raising the Bar on satfat levels (23 January 2010)
Walkers highlights sub 99-calorie lines (11 December 2009)
Healthy update for Walkers Max crisps (12 September 2009)