Pernod Ricard has kicked off the festive season by unveiling its biggest investment in a spirits campaign to date, hoping to improve shoppers' understanding of spirits. The French company is targeting wives and girlfriends who don't usually...
Pernod Ricard could sell bourbon brand Wild Turkey as part of a move by the French drinks giant to raise cash following a run of acquisitions.
Absolut vodka will continue to be distributed by Maxxium Worldwide for up to two years even after its sale to French drinks company Pernod Ricard is completed. The distributor said it would be "business as usual" for the brand, which was...
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