Spanish Picota cherry growers say they increased sales in UK multiples this summer by up to 30%, overcoming a short season and a 50% smaller crop than last year.
Foods from Spain director María José Sevilla said the industry had worked hard to meet demand for the fruit in Britain despite a harvest affected by bad weather.“We are delighted that, despite a much smaller crop than normal, many UK retailers are reporting sales growth of 20-30%.
“Increased awareness of
Picota and its unique characteristics is driving demand year on year and we will continue to invest in our programme of activity in the national press and in store.”
More than £160,000 was spent advertising the cherry over its relatively short season, which ran for four weeks from mid-June.