Hubbub Deliveries, an online delivery service for local specialist retailers, has been launched in London. Founder Marisa Leaf claimed it would offer people too busy to get to their local shops a real alternative to supermarket shopping.

Hubbub charges £3.50 for deliveries and earns a commission from the retailers. Bumblebee Natural Foods, Frank Godfrey's butchers and Saponara Italian Delicatessen are among those on the site.