Gilham has become chairman of the company, based in Newark, Nottinghamshire.
King has been charged with consolidating PJ Smoothies’ position as the UK leader of the smoothies market. He joins from Orchard House Foods, where he was sales and marketing director, managing £50m worth of fresh juices, smoothies, fruit salads and desserts. Mark Phillips is replacing him there.
Before working for Orchard House Foods, King was sales and marketing director for own label supplier Wells Soft Drinks. Before that he was director of sales for Cott Beverages.
King said: “I am looking forward to developing new programmes of expansion.”