PJ Smoothies, the UK smoothie company, has announced the launch of its new web site to reflect its new brand identity.

The site gives company history, product information and it also invites comments from visitors and consumers.

Nathan King, PJ Smoothies marketing manager, said: “Our online activity plays an integral part of our fully integrated marketing campaigns.

“Alongside our much anticipated £2m advertising creative, we will be launching online marketing initiatives which will enhance the PJs experience for all the smoothie lovers and potential new ones in the UK market.”