PJ's Smoothies are repositioning with a new strategy aimed at opening up the market. A combination of lower price points and range optimisation aim to attract new consumers to the category and drive further growth.
In a recent survey, price was the biggest barrier to smoothie consumption for 42% of consumers. By removing this barrier, PJ's can open up the smoothie market to a new group of consumers.
The repositioning follows a series of successful trials last year, including at one multiple where sales more than doubled when one-litre cartons were price-marked at £1.99.
PJ's is giving 10 lucky readers the chance to win a case of each of four variants - apple, kiwi & lime; orange, mandarin and guava; strawberry, apple & rhubarb; and strawberry & banana.
Fill in the coupon on the right.