The party wants to market all Irish food under a distinctive ‘Green Ireland’ label that would be promoted as offering guarantees on origin, standards of production and processing.
Fine Gael’s spokesman on agriculture and food, Denis Naughten, said: “There is no doubt that Irish producers are about to face increased competition in the EU, with substantial imports from South America and elsewhere - which will not have been produced to the same standards of traceability that apply in Ireland.
“It is essential that we build on our reputation as a producer of safe, quality food. We feel that can best be done through the introduction of a Green Ireland label, which would become a reference point for consumers.”
The man behind the ‘Green Ireland’ initiative is millionaire Brody Sweeney, founder of the O’Brien sandwich bars, who will be contesting a Dublin seat for Fine Gael in the next election.