Sweetener brand Hermesetas is repeating last year’s Scratch & Match promotion. This time it claims the push will be even sweeter for consumers as it has increased the total potential prize fund to £3m.

Launching next week until the new year, the game will be featured on more than one million packs. Scratchcards, which form part of blister packs, will invite players to remove three of 10 squares offered. Those who manage to match three sums of money will win that amount.

Up for grabs are a range of cash prizes including one of £100,000, 10 of £10,000 and one million £2 prizes. UK general manager Paul Gardner said: “Last year’s promotion was a huge success so we’re repeating the format, but have made it bigger and better.”