Women are threatened with wrinkles, bad breath, weight gain and red eyes in a Portman Group campaign targeting binge-drinking among women.
The group is distributing
posters and postcards advertising a spoof cosmetic, Masq crème de regret, which show the effect that excessive alcohol has on a woman’s looks.
It comes as government research shows young women are binge-drinking more often, with the proportion consuming more than 35 units a week tripling between 1998 and 2002. The number exceeding six units a day (or twice the maximum recommended allowance) rose to 10% in the same period. “Young women are increasingly adopting the more risky drinking styles of their male peers and engaging in heavy episodic drinking,” said the group.