An online poultry trading initiative is being hailed a hit and is attracting international attention. now has more than 100 registered buyers from 28 countries signed up to trade online.
The forum enables users to trade in more than 2,000 items of chicken, duck, turkey, cooked poultry and egg products.
The company claims the site gets up to 10,000 hits a day, and estimates the purchasing power of subscribers to be in the region of £500m.
Managing director Mark Fiddy said: " has evolved into a unique international marketplace. It offers buyers and sellers an alternative to traditional trading."
He added that further improvements would be made to the site over the next six months, following user feedback.