Signs of an increase in poultry production support predictions of oversupply across the meat market and a broad price retreat eventually. Competitive pressure from third countries notably Thailand and Brazil has been visible in the British retail sector for at least a couple of years. The end of demand growth for whole birds has forced suppliers into the added value product minefield. Nevertheless, latest chick placing data from MAFF show an increase late last year both here and for the EU overall. As poultry producers will have picked up some of the consumer demand shed by the beef sector but cannot be sure of keeping it, this has the look of a supply overreaction similar to the pig sector's response to BSE. {{M/E MEAT }}