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Pernod Ricard has unveiled an initiative to ramp up sales of premium spirits. The company, which generates three-quarters of its revenue from premium spirits, said it was launching the Premium Edge strategy as the future of spirits...
The prospect of a frugal Christmas hasn't stopped Pernod Ricard boosting its premium credentials. Pernod will launch a raft of luxury innovations across its spirits and wines portfolio in October to cash in on the strong performance of...
Consumers are scrimping and saving, yet premium spirits with hefty price tags are springing up left, right and centre. Graham Holter asks what's going on
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