Slim.Fast aims to sign up 100,000 consumers to a ‘Let’s-Bikini’ promotion from a total of 200,000 that brand owner Unilever will be targeting.
The push invites consumers to sign up for a three week, pre-summer holiday diet plan as part of the brand’s first foray into the customer relationship marketing arena.
Those taking part will receive a Slim.Fast Let’s-Bikini Plan with advice on how to get the most out of the diet, a three-week food diary and money-off coupons to use at Boots.
A spokeswoman said the data generated would be used as part of future customer relationship marketing activity.