The jams, spreads and honey market is struggling to generate new life and halt a value and volume decline.

According to the latest TNS figures, volume sales for the market have dropped 4% year-on-year as consumers buy at the fixtures less frequently.

The picture is slightly better in value terms because the category is boosted by consumers trading up from standard products to premium offerings and the decline is slower, at 0.5%.

Consumers are demanding higher quality products with a wider variety of flavours, which the premium sector caters for. However, buyers know there will always be a demand for everyday products.

For full details see this week’s issue of The Grocer magazine.