Four out of five people want new rules put in place to protect farmers in their dealings with the multiples, a survey by Friends of the Earth has revealed.

The survey, to mark the fourth anniversary of the Supermarket Code of Practice, found that 81% of people were in favour of the government introducing new rules to protect farmers, while 65% thought that farmers did not get a fair price for the food they supply to supermarkets.

Sandra Bell, Friends of the Earth supermarkets campaigner, added: “This is a clear message to the government that the British public does care about farmers and that they want action to stop them being bullied by the big supermarkets.”