A new joint venture between Rensow Patisserie and a former business development manager at Uniq has created a range of premium chocolate puddings.
Gü Chocolate Puds come in three varieties: Gü chocolate truffles with raspberry compote, Gü chocolate amaretto truffles and Gü hot chocolate soufflé.
Each one comes in a glass ramekin at an rsp of £2.49 for a box of two and will appear in the chilled cabinets of Waitrose and "one other major multiple" in May.
Former Uniq man James Averdieck, MD of Gü Chocolate Puds, described them as "good quality, no compromise puds" and said they were ideal for people looking for a "chocolate fix without feeling slobbed out".
The new puddings will be supported by instore tastings, an endorsement-led PR campaign, and a website.