The company is building on the success of its Yogurt Break product with a strawberry variant as well as launching a new line called Fruit Tops that builds on the growing popularity of dried fruits.
Available in an apricot variant, Fruit Tops is a low-fat cereal bar topped with fruit pieces that United Biscuits said would attract new consumers to the fixture. Available in boxes of six (rsp: £1.55) from January, new flavours are likely to be added later in the year.
According to United Biscuits, fruit is the biggest sector of the cereal bar market, with a 46% share.
Go Ahead! is also introducing a range of Crinkly Crisps and potato and rice Crispy Bites, with a new brand identity from January, including a fresh logo and pack design to highlight the lower fat message of the brand.