The Food Brands Group is launching Rocket Fuel, claiming it is the first non- carbonated stimulation drink' on the market The company is backing the new boy with an on-pack competition to win an astronaut training weekend in the US, along with £500. The red berry and citrus flavour drink includes caffeine and guarana and is aimed at the usual energy drinks market ­ 18 to 30 year olds. It is positioned as an all-day boost rather than a mixer. It comes in a red and yellow 500ml PET bottle with a sports cap. Rsp: 99p. {{MARKETING - P&P }}