manufacturer Britvic Soft Drinks
brand Purdey's
agency Barrett Cernis
budget £1.5m

A new Redemption' poster campaign positions the soft drink as the antidote to hectic urban life. Targeting 18 to 34-year-olds, it concentrates on major commuter stations, the Underground and city centres, and is backed by consumer press ads and sampling in London, Birmingham and Manchester.

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