Lever Fabergé is relaunching its Comfort Pure fabric conditioner variant for sensitive skin and backing the revamp with a £3m marketing spend.

A new look and reformulation are part of the overhaul which will be supported by a through-the-line package featuring TV ads and nationwide sampling.

Brand manager Louise Jeeves said: “One in four people in the UK feel they have sensitive skin and Comfort is in
a trusted position where it can answer consumer needs. We’re confident products like Pure will revitalise fabric conditioners.”

Pure retails at £1.79 for 750ml and is also available in one and two-litre pack sizes.