Agriculture minister Nick Brown is planning to lobby Brussels and Codex for more open food labelling rules. Brown said existing rules were designed to stop protectionism and tended to regard all EU foodstuffs as generic products. He accepted changing them would be tough, but it was right to press for changes meeting consumer demands for much clearer labelling. Brown is also due to release revised guidelines on food labelling rules to trading standards officers "within a matter of weeks". He said the new guidelines would help trading standards officers ensure all labels were "accurate and truthful" ­ particularly when it comes to the use of a "country of origin" descriptors. {{NEWS }}