As part of a strategy to break down traditional barriers to port drinking John E Fells is undertaking a summer sampling campaign for Warre's Otima. This is a 10 year old tawny port launched in 1999 in an unconventional clear glass bottle. Fells has set up instore tastings in all the major supermarket and off licence chains. This is designed to persuade consumers to consider port outside the festive season. It will be backed by advertorials in consumer publications encouraging consumers to drink it chilled. {{DRINKS }}