MD Alasdair Muir said: "It's early days but we are looking at where we take farm assurance without adding more hassle and cost." QMS wanted to ensure the scheme underpinning the Specially Selected Scotch brand was an important asset that would help in marketing Scottish meat. He added: "Farm assurance is no longer a nicety; it's a necessity." Representatives of QMS, the Food Standards Agency, SSPCA and the veterinary sector are all involved in the Generation II initiative. {{MEAT }}